Niche Market Characteristics

(Updated: 2003.06.23 12:38:31 AM)

Characteristics of Niche Markets

Ideal Size for a Market Niche

Large enough, or potentially large enough, for growth and profitability.
Small enough to be affordable and to discourage competition. Source: http://www.dgp.toronto.edu/people/RMB/csc454/lect3.ppt

A highly defined, small niche market can insulate you from competition. Other small businesses are likely to overlook it. Large businesses will find the market segment too small to bother with.
Niche markets often contain specialists whose marketing and business practices are very different from the main steam. In fact, deliberately so.

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- 2010.02.09 09:25:44 AM EST