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Rick Chapman


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Merrill R. (Rick) Chapman has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many different companies, including Word Star (really MicroPro, but no one remembers the name of the company), Ashton-Tate, IBM, Inso, Novell, Bentley Systems, Berlitz, Hewlett-Packard, and Ziff-Davis. His first computer was a Trash One (you antiques out there know what that is) and he began his career writing software inventory management systems for beer and soda distributors in New York City. He is the author of The Product Marketing Handbook for Software, co-author of the Software Industry and Information Association's US Software Channel Marketing and Distribution Guide, In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters (In Search Of Stupidity) and periodically writes articles about software and high tech marketing for a variety of different publications.
Category People
( Topic last updated: 2003.04.14 08:31:27 AM )