Search Engine Spam(Updated: 2005.02.16 11:17:36 AM)
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Sixteen flavors of search engine spam
Thurow next presented a slide that contained a comprehensive list of sixteen tactics that are considered search engine spam. These techniques include:
Keywords unrelated to site Redirects Keyword stuffing Mirror/duplicate content Tiny Text Doorway pages Link Farms Cloaking Keyword stacking Gibberish Hidden text Domain Spam Hidden links Mini/micro-sites Page Swapping (bait &switch) Typo spam and cyber squatting
Yahoo's Mayer echoed Thurow's warnings about spamming the engines. He explained that Yahoo! (and the other engines) take spam very seriously and spend a great deal of time and effort trying to eliminate spam techniques.