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Search Engine Spam

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Taken from the Search Engine Strategies Conference, December 2004, Chicago


Sixteen flavors of search engine spam
Thurow next presented a slide that contained a comprehensive list of sixteen tactics that are considered search engine spam. These techniques include:

  • Keywords unrelated to site
  • Redirects
  • Keyword stuffing
  • Mirror/duplicate content
  • Tiny Text
  • Doorway pages
  • Link Farms
  • Cloaking
  • Keyword stacking
  • Gibberish
  • Hidden text
  • Domain Spam
  • Hidden links
  • Mini/micro-sites
  • Page Swapping (bait &switch)
  • Typo spam and cyber squatting
    Yahoo's Mayer echoed Thurow's warnings about spamming the engines. He explained that Yahoo! (and the other engines) take spam very seriously and spend a great deal of time and effort trying to eliminate spam techniques.

  • Category Web
    ( Topic last updated: 2005.02.16 11:17:36 AM )