Here are three software marketing approaches, compared and contrasted.
||Custom or Turn Key
|May be used differently depending on the customer. This implies flexiblity to meet individual needs.
||All users in similar industries, or in industries with similarly configured Value Chains. Most use the software in similar ways.
||Static set of users. All use the software the same way.
|Functionality driven by market.
||Functionality driven by needs of industries or segments thereof.
||Functionality largely driven by process or other sustainable competitive advantage needs.
|Functionality decisions made by software company.
||Functionality decisions made by Users from an industry.
||Functionality decisions made by User's company.
|Development cycle typically long, and is release based.
||Development cycle typically shorter, driven by customer demand within industries.
||Incremental Development cycle involving one customer.
( Topic last updated: 2001.10.24 07:48:59 PM )