Traditionally, business strategies have been analyzed as a collection of discrete and essentially unrelated approaches, such as ProductDifferentiation, LowCostProducer, FirstMover, LastFollower, and FocusedDifferentiation.
A more straightforward and comprehensive approach to analyzing strategy is to look at competitive advantage in 3-D space: products, processes, and markets.
The notion here is each strategic move will reposition the firm with respect to all three dimensions.
Note: These axes are themselves multi-dimentional. For example the Process axis is not narrowly defines as production processes, but can mean any and all processes including administrative, marketing, information, financial, production, etc.
See also Industry Structure
See also: California Management Review. "Technology and Strategic Advantage" Spring 1996, pgs. 38-56.
Category Consulting Category Business Category Risk
( Topic last updated: 2004.01.20 04:53:28 PM )