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Turn Key

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Turn Key - This usually refers to a complex system that can basically be shipped from the developer, installed, and work right away. Many VARs pride themselves on providing turnkey products that their customers don't need to do any configuration on.
If you think of it in terms of an engine - a turnkey engine comes with all the parts and can be tossed into a car and work. An engine that isn't turnkey, will need additional parts and integration before it will run.
Related discussion: Turn Key Commerce Package
Here are three software marketing approaches, compared and contrasted.
Shrink Wrap Vertical Market Custom or Turn Key
May be used differently depending on the customer. This implies flexiblity to meet individual needs. All users in similar industries, or in industries with similarly configured Value Chains. Most use the software in similar ways. Static set of users. All use the software the same way.
Functionality driven by market. Functionality driven by needs of industries or segments thereof. Functionality largely driven by process or other sustainable competitive advantage needs.
Functionality decisions made by software company. Functionality decisions made by Users from an industry. Functionality decisions made by User's company.
Development cycle typically long, and is release based. Development cycle typically shorter, driven by customer demand within industries. Incremental Development cycle involving one customer.

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( Topic last updated: 2001.10.24 06:17:07 PM )